A little Foresight Will Maximize Your Marketing Dollars Don’t reinvent the wheel. It’s a sentiment we’re all familiar with. But, here’s a question for you: When it comes to marketing our businesses, how many of us actually abide by this rule? Based on what I’ve witnessed [...]
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So far midland has created 105 blog entries.
How Important is Your Workplace Culture? As a video production company it is our job to understand our client’s “message” and find a creative way to portray that “message” visually. Lately recruiting videos have outnumbered marketing, training or product videos. We’ve all seen how developing a workplace culture [...]
7 Questions to ask when looking for a video production company Yes the iPhone is here! Yes it’s easier now than ever to take pictures and shoot video. The convenience and accessibility of today’s technology is incredible but with video growing at such rapid speeds and [...]
10 Marketing Statistics to Convince You to Use Video More and more, marketers are turning to video to bolster their campaigns, retain attention and acquire new business. Don’t believe me? Here are 10 marketing statistics that prove you can’t afford not to be using video in [...]
A Corporate Culture Case Study A few weeks ago, when I was running a hard-drive over to a client, I asked the group of employees I met a question. How would you describe your corporate culture? Here are their answers. “Do you mean our culture [...]
One Light, One Future, Together If you were being asked to give money to a good cause, would you rather listen to a speech about why it is a good cause or watch a video and see why it is a good cause? I think most of us would [...]
Springtime in Paris….and London March travel for many people means Florida, Arizona or Mexico, but in 2007 our spring break was a shoot in London and Paris. The trip started off a bit rocky when, due to some logistical problems we found ourselves in $500 per night hotel rooms [...]
Nitro 5000 Experience in Action Last week, Josh blogged about our latest project with Miller St. Nazianz and promised that this week we would share reactions to the Nitro 5000 Experience from the National Farm Machinery Show. Instead of writing about the overwhelmingly positive response our work and the [...]
Communicating without selling One effective method of marketing communications that is getting a lot of attention is “content marketing.” But what exactly is content marketing? An article from the Content Marketing Institute says, “Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and [...]
Getting Excited for Sochi 2014 - A Ski Story As skiers and snowboarders begin flying down the mountains of Sochi, we started thinking about a video we did in 1988 for a ski product. Here’s what happened: Just before Christmas 1987, we got [...]