| When George Liberatore and I started MVP in 1980 not only was there no YouTube, there wasn’t even VHS. OK, the format existed, but hardly anyone had a player. When we shot our first corporate video, Channel 10 (PBS in Milwaukee) thought it was so unusual that they sent a crew out to tape our crew. The project was an overview for Krones, a Franklin, WI manufacturer of bottle-labeling equipment for the breweries. We taped at the Krones plant, at Miller and at Budweiser and kicked off 30 years of creating sales and marketing videos for Wisconsin businesses.
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At the time, a 30-foot Winnebago housed all of our equipment. We used it for multi-camera sporting events, but also to edit everything we shot. That meant a lot of long hours in very cramped quarters. |
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We’ve got two clips today. Clip 1 is my story of the shoot, using the footage that Channel 10 shot. And Clip 2 is a shortened version of the finished Krones project, narrated by the late Merle Harmon, the first voice of the Milwaukee Brewers. |
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Behind the Scenes |
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Krones |
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Mar
1
| Sometimes there are no outtakes. It was remarkable. I was putting together this week’s blog as part of our 30th anniversary celebration at MVP and I was looking at the unedited footage from the “World’s Greatest Hobby” video we created for Kalmbach Publishing. The star of the piece is Michael Gross who played the father on Family Ties, the 80’s sitcom.
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I planned to include a few outtakes from his recording session. Outtakes are always good for a laugh as we watch someone forgetting a line, stumbling over a word, muffing a pronunciation. And here was Mr. Gross on tape, delivering on-camera opens, closes and bridges – doing take after take – as the crew got the complicated camera movements perfected. 5 takes of this scene. 10 of this scene. 12 of this one. But no outtakes. Not one. He never blew a line. Never stumbled. Never. It was one of the most remarkably professional performances I had ever seen.
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