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the-end

This is our 52nd – and final – weekly blog celebrating our 30 years of creating video here at Midland Video Productions so it’s time to look back at the very beginning.  This week there is no video in this blog entry, just a newspaper clipping. 30 years ago the Milwaukee Sentinel or the Milwaukee Journal ran this brief bit of business news. (There were still two papers in town then and we don’t know which one this came from.)

If the article were published today it would still be reasonably accurate. We continue to serve the creative needs of our clients. And personally, I don’t think either of us has aged a bit.

While this is the last of our 30th Anniversary blog entries, it doesn’t mean we’re going to stop – blogging and creating video.

In fact, Joe Liberatore and I and our client Jim Paul of Hollister Incorporated leave January 1 for a round-the-world shoot. The Netherlands, the French Alps, Tokyo and Delhi are all on the flight plan. We’ll continue to post updates from around the globe and we hope each of you will have a very Happy New Year!

 

blood-insents

We’ll get to the “blood” part later. But first…

Incense is one of the things that makes Midnight Mass such a spectacle and there was plenty of it in the air on Christmas Eve in 1995 at the Cathedral of St. John the Evangelist on Cathedral Square in downtown Milwaukee.

We were producing a live broadcast of the mass AND creating a national version for replay Christmas morning. We had brought in a team of people to light the huge space and set numerous cameras in positions throughout the church. Instead of using a remote truck, we created a control room in the sacristy. (For those of you who have ever heard the language used in most control rooms, you know this was a complete sacrilege.)

The production came off flawlessly as we heard the singing congregation and saw sweeping shots of the packed cathedral some slightly fogged by the lingering incense.

Mass ended and the crew began removing cables, including the ones that ran below the church floor. When grip, Jay Cederholm, stood up in that low-ceilinged space, he opened a gash in his head, which began to bleed profusely. Christmas Eve was rapidly transitioning to Christmas Day when he and I entered St. Mary’s Hospital Emergency Room and found the staff not quite willing to believe that this guy with blood covering his face had really just come from Midnight Mass. In spite of their doubts, they stitched him up, had him rest for a while and then we both headed home to our holiday celebrations leaving both the blood and incense behind.

Here’s the sacristy “control room” with Joe and George in the foreground.

better-mousetrap

For this project we needed to do more than build a better mousetrap. We needed to build a better mousetrap factory, which we did – in our studio.

In addition to creating a set, we also needed to hire nearly every working actor in Milwaukee and quite a few from Chicago.

The project was for a management-consulting firm in Madison (Joiner Associates) whose president had written a book called “4th Generation Management.” Our initial challenge was to explain the first three generations of management. And so we created SPLATCO – a mousetrap manufacturer.

MVP Director Kathy Brown herding talent for a boardroom scene for the Joiner Associates video.

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