For this project we needed to do more than build a better mousetrap. We needed to build a better mousetrap factory, which we did – in our studio.

In addition to creating a set, we also needed to hire nearly every working actor in Milwaukee and quite a few from Chicago.

The project was for a management-consulting firm in Madison (Joiner Associates) whose president had written a book called “4th Generation Management.” Our initial challenge was to explain the first three generations of management. And so we created SPLATCO – a mousetrap manufacturer.

MVP Director Kathy Brown herding talent for a boardroom scene for the Joiner Associates video.