An archeological dig.
That’s what looking through old video projects feels like sometimes – like we’re unearthing an ancient civilization – a now unknown way of life.

Is it possible that it was only 16 years ago when we were celebrating the food served on an airline?
Did we actually shoot scenes of nice meals being served, wine being poured and cabin attendants smiling warmly to depict air travel?
When I looked at this week’s blog topic – a 10th anniversary piece we did in 1984 for Midwest Express – it was hard to believe the onboard scenes.
But they were accurate.
The shots of the airline’s chef preparing food were, in fact, taped in the company’s kitchen, not a studio. The comfortable cabin scenes were done on a real plane, not a mock-up. And those cabin attendants – real people, not actors.


We remember Midwest CEO Tim Hoeksema and his team being as nice to work with, as the airline was to fly.
We miss them.
But put on your pith helmet and come along on our expedition to a lost culture – airline service.

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Obviously, we create video projects because it’s our business.
It’s also nice if we can help people in the process, like with this 2007 project we did on allergies and asthma. The DVDs were created to help physicians explain the causes and cures for these ailments to their patients. We interviewed experts in each field, shot examples of medical treatment, showed people sneezing and coughing, discussed treatment options.


But as with many things in life there were unintended consequences.


One of the experts we interviewed, Dr. Asriani M. Chiu Associate Professor of Pediatrics Children’s Hospital of Wisconsin, provided a very helpful interview, but it wasn’t until well after the project was over that she really saved the day.

Allergy English

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