Milwaukee’s recent weather, which has gone from one extreme to the other, put Midland into full crisis mode yesterday afternoon trying to reschedule today’s outdoor shoot for another day, while making sure there is still time to edit, record final narration and output 7 videos for the Red Cross by next Thursday. Thankfully, everything could be moved, but it also got us reminiscing about other projects we have done with outdoor shoots. When the weather takes a turn for the worse, you have two options, reschedule or make it work. Sometimes the later is your only option, so when the only day the client has to shoot is rainy, overcast or even snowing- the show must go on!
In 2005, we were working with Culver Advertising creating a video for Harley-Davidson to promote the Rider’s Edge program and recruit riding instructors. The only day we could shoot it happened to be raining. Rescheduling was not an option for this shoot, because of schedules and a fast turn around. So all the interviews and most of the supporting b-roll of students riding their motorcycles, had to be shot that day in the rain. Of course the conditions were not ideal; however, we overcame the weather and used some creative editing to produce an exciting as well as edgy recruiting video for Harley-Davidson.
Check out the final product here: