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Thank You

November 1st, 2012 | Posted by Lauren Franzen in Community Awareness | News - (0 Comments)
St.Francis

“Thank you.” That’s what the staff and children at St. Francis Children’s Center wanted to say to some of their biggest donors and Midland was there to help by creating some video vignettes that honored them. When these business executives visited the school, our challenge was to capture the interaction and turn it into a series of compelling videos for St. Francis’ donor recognition dinner.

The audience found the videos entertaining and funny, but felt they also perfectly portrayed each recipient and the hard work they do for the local community!


Customer Education

October 18th, 2012 | Posted by Lauren Franzen in News | Training - (0 Comments)
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Medical products company Hollister Incorporated wanted to reach out to their customers to educate them on choosing the best products and how to use them.  They wanted to show real customers using their products quickly and efficiently.  We created an online series of videos with short clips for the customers to watch as they needed, giving them tips and support along the way.

The company has received tremendous positive feedback from the customers who view the videos and we’re now working on a Spanish version.

Video Attracts More Customers

October 3rd, 2012 | Posted by Lauren Franzen in Ideas - (1 Comments)
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Like many businesses these days you rely on your website to market, educate and attract new leads. We helped Aspen Homes redesign their web presence and enhance the user experience using video. Does it work? Take a look at the stats below for the Aspen project.

More visitors

More pages viewed.

More time spent at the site.

But the only stat that matters is increased sales – and they have!

Aspen President, Shelly Basso, says, “Things are working great! LOVE the video work, and I’m getting great feedback. People are telling me they watch all of them before they meet with us! And because of the web and videos, we’ve already made two sales to out-of-state buyers!”

Video does attract new customers!

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