Three Reasons Every Brand Needs an “About Us” Video

2017-02-16T21:44:51+00:00

Three Reasons Every Brand Needs an “About Us” Video The expectations for brands are becoming more and more akin to the expectations we have for individuals. The more relevant information you know about a person, the more likely you are to trust them. And trust is at the core [...]

Three Reasons Every Brand Needs an “About Us” Video2017-02-16T21:44:51+00:00

Bringing Sexy Back: The Freakonomics Guide to Transforming Boring Content

2017-02-16T21:46:02+00:00

Bringing Sexy Back: The Freakonomics Guide to Transforming Boring Content We hear a lot about an organization’s need for consumer engagement, but not every organization has the luxury of being conventionally interesting. How can organizations encourage their audience to engage when they’re taking about “boring” subjects? At Midland, sometimes [...]

Bringing Sexy Back: The Freakonomics Guide to Transforming Boring Content2017-02-16T21:46:02+00:00

Show Me Something: An Online Video About Online Video

2017-02-16T21:49:16+00:00

Show Me Something: An Online Video About Online Video We read a lot of “success stats” about video’s impact on consumer behavior. If you’re a numbers person, these work for you. But for the rest of us, these statistics tend to blur together. But never fear, Shutterstock took the [...]

Show Me Something: An Online Video About Online Video2017-02-16T21:49:16+00:00

That’s A Wrap! Now What?

2017-02-16T21:51:09+00:00

That’s A Wrap!  Now What? When it comes to making a video, companies typically put a lot of energy into the production details from locations, scripts, fonts, color schemes, music, etc.  But once the project is finished, now what? As technology has changed, so have the distribution options.  And [...]

That’s A Wrap! Now What?2017-02-16T21:51:09+00:00

Jimmy Fallon: Content Marketing Idol

2017-02-16T21:53:47+00:00

Jimmy Fallon: Content Marketing Idol Shareable content is perhaps one of the most underrated buzzwords in the content marketing conversation. Yet, it is “shareability” that allows content to achieve the coveted “viral” status. So rather than aiming for a viral video, producers should focus their efforts on creating content [...]

Jimmy Fallon: Content Marketing Idol2017-02-16T21:53:47+00:00

Video’s Effect on Decision Making

2017-02-16T21:56:38+00:00

Video’s Effect on Decision Making Given the increasing popularity of apps like YouTube, Vine and Instagram, consumer’s interaction with video is hard to argue. This alone should encourage organizations to incorporate video into its marketing strategy. However, if you, or your higher ups, need a little more convincing, take [...]

Video’s Effect on Decision Making2017-02-16T21:56:38+00:00

The Value of a Good Partnership

2017-02-16T21:57:28+00:00

The Value of a Good Partnership Do-it-yourself is all the rage these days. There is even an entire cable network designated to just that.  So with all the cameras out there and smart phones and even tablets, people don’t always see the value in quality video production.  But if [...]

The Value of a Good Partnership2017-02-16T21:57:28+00:00

Video: Building Relationships and Telling Stories

2017-02-16T21:59:14+00:00

Video: Building Relationships and Telling Stories In the digital world in which we live, marketing has evolved. Rather than simply talking at your customers, you now have an opportunity to talk with your customers. Effective marketers should be utilizing digital’s key niche – two-way engagement – to build relationships [...]

Video: Building Relationships and Telling Stories2017-02-16T21:59:14+00:00

Communicating without selling

2017-02-16T22:02:15+00:00

Communicating without selling One effective method of marketing communications that is getting a lot of attention is “content marketing.” But what exactly is content marketing? An article from the Content Marketing Institute says, “Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and [...]

Communicating without selling2017-02-16T22:02:15+00:00