One Light, One Future, Together
If you were being asked to give money to a good cause, would you rather listen to a speech about why it is a good cause or watch a video and see why it is a good cause? I think most of us would prefer the later on that one. Why? Because a video creates a much more engaging experience than any speech. Which is why Lumen Christi Catholic church came to us to help with their capital fund raising campaign.
The Lumen Christi parish is currently spread out over two campuses, one in Mequon and one in Thiensville. Both locations have a chapel, offices and school facilities for different grade levels. Not only was the parish challenged by operating, maintaining and staffing two locations but there was a growing feeling of separation within the community. So Lumen Christi decided the time had come for the two to come together as one. Midland was asked to help develop a compelling video that would generate excitement for the plans and increase participation in a fund raising campaign for the new facilities to be built.
There is definitely a lot of research that supports the fact that video helps raise money in a fundraising campaign, and it definitely helped in Lumen Christi’s campaign.
Take a look at a short sample: