Getting Excited for Sochi 2014 – A Ski Story

auth-neilAs skiers and snowboarders begin flying down the mountains of Sochi, we started thinking about a video we did in 1988 for a ski product.  Here’s what happened:


Just before Christmas 1987, we got a call from a local advertising agency. They wanted us to shoot a marketing piece for a ski product. We wrote a cost-effective budget that called for shooting in Wisconsin. The next thing we heard was: “No, no. The shots must frame the Matterhorn in Switzerland.” By January, we were in Zermatt. The behind-the-scenes story continues in the video below: “SURPRISES: The Director’s Notes.”