10 Marketing Statistics to Convince You to Use Video

More and more, marketers are turning to video to bolster their campaigns, retain attention and acquire new business. Don’t believe me?
Here are 10 marketing statistics that prove you can’t afford not to be using video in your campaigns.

[1] Consumers who view a video are 64% more likely to buy that product online

[2] 5% of users will stop watching a video after one minute. That number rises to 60% by two minutes. Keep it short.

[3] 50% of executives look for more information after seeing a product/service in a video

[4] Real estate listings that include a video receive 403% more inquiries than those without. If you don’t have video on your website, what kind of business could you be missing out on?

[5] 22% of small businesses plan to post a video in the next 12 months

[6] 65% of marketers plan to increase their mobile ad budgets to account for video

[7] 90% of users say that product videos are helpful in the decision process

[8] One-third of all online activity is spent watching video

[9] 96% of business-to-business organizations use video in some capacity in their marketing campaigns

[10] The average user is exposed to an average of 32.3 videos per month. Will yours be one of them?

No matter your business, there are benefits to adding video to your marketing strategy. Think about how these statistics could inform your campaign.