“I want to use this video on social media too…” This is something we hear… all the time. And it’s not hard to repurpose longer-form videos for social media. As we all spend more time on our phones, more time engaging in social media and too [...]
We All Have Attention Deficit Disorder It appears we are all suffering from a form of ADD. How many hours do we spend scrolling down timelines on LinkedIn, Facebook or Twitter? Advertisers know where our eyes are, hence the explosion of sponsored content. As the number of advertisements grow [...]
How Important is Your Workplace Culture? As a video production company, it is our job to understand our client’s “message” and find a creative way to portray that “message” visually. Lately recruiting videos have outnumbered marketing, training, or product videos. We’ve all seen how developing workplace [...]
A Little Foresight Will Maximize Your Marketing Dollars Don’t reinvent the wheel. It’s a sentiment we’re all familiar with. But, here’s a question for you: When it comes to marketing our businesses, how many of us actually abide by this rule? Based on what I’ve witnessed [...]
Three Reasons Every Brand Needs an “About Us” Video The expectations for brands are becoming more and more akin to the expectations we have for individuals. The more relevant information you know about a person, the more likely you are to trust them. And trust is [...]
