Sharing Your Corporate Culture Pays Dividends

As a video production company in the game since 1980, Midland Video has delivered innovative solutions meeting corporate communication needs for a variety of companies. When it comes to workplace cultures, Midland has seen it all — the good, the bad and the ugly. Research clearly indicates the benefits of highlighting the attributes of your corporate culture. It’s a key factor in successfully attracting and retaining talent as well as customers. It can also differentiate your company from the pack and distinguish your brand.

We recently partnered up with Tim Hagen to create a Workplace Culture Series designed to offer insight and best practices from companies that have identified and are living their corporate culture.

The Workplace Culture Series gives management the tools to optimize their company’s corporate culture

An organization’s culture has a significant impact on results and business objectives. But it needs to be more than a mission statement or something you put on your wall.

A strong corporate culture be aligned with a company’s strategy. How do you communicate as an organization? What values do you live by?  How do you interact with each other – with your clients?  How about problem solving – who is ultimately responsible?  Do you empower your employees to make decisions? Strong communication is an integral part of establishing a solid corporate culture.  And buy-in isn’t automatic.

People truly make the difference. If you have a team that believes in the same goals and understands the behaviors that get them there, they will be successful.

So the question remains: what is the best way to identify – share and live your corporate culture?

Video can be one of the most effective ways to show off your culture.  To show what your company is already doing that’s right and what you should be doing to reach your goals.  Midland has experience forming the vision and developing content for a variety of platforms.

Below is an excerpt from the intro of a video we created for Hollister Incorporated highlighting their 95 th Anniversary and how the principles of their founder have shaped their corporate culture.