“I want to use this video on social media too…”

This is something we hear… all the time.  And it’s not hard to repurpose longer-form videos for social media.  As we all spend more time on our phones, more time engaging in social media and too much time swiping from one video to the next, there are some things to keep in mind when planning your video for social media.

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  1. Keep it short: Our attention spans continue to get shorter and shorter. These videos are typically 60 seconds or less and are designed to be easily consumed and shared.
  2. Format: Should the video be horizontal or vertical or square?  We’ve found the answer lies in the platform that will best reach your audience.  Using Instagram or TikTok for B2C adverts?  Vertical or square videos work best when swiping.  Traditional horizontal video often gives the most real-estate to show images and looks great in Facebook or LinkedIn feeds.
  3. Personalized: Social media platforms continue to allow more personalization and targeting when running ads. This means that videos need to be tailored to individual users based on their interests, preferences, and behavior.  Your desire to create a social media video that hits on every one of your messages might provide better ROI if you create several shorter more specific videos.
  4. Live streaming: Live streaming has been gaining popularity on social media platforms, and this trend is likely to continue. Live videos offer an interactive and engaging way for brands and individuals to connect with their audience in real time.
  5. Augmented reality: Augmented reality (AR) is likely to play a significant role in the future of social media videos. AR filters and effects can enhance the user experience and make social media videos more engaging and interactive.
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Overall, the future of social media videos is likely to be shaped by advances in technology, changing user behavior, and the increasing demand for personalized and engaging content.