Jim Palmer for Jockey

In spite of winning multiple Cy Young Awards and being a member of the Baseball Hall of Fame, Jim Palmer is best known for his work as a Jockey underwear model.

We worked with Jim Palmer and the Jockey team several times on a series of fun marketing video projects shot in downtown Milwaukee in the 1980s.

Jockey for Him.

Jockey for Her.

Jockey Hosiery.

Jim Palmer Jockey underwear model marketing video production
Jim Palmer Jockey underwear model marketing video production
Jim Palmer Jockey underwear model marketing video production

We often shot these projects in the middle of the night because we couldn’t start setting up until the store closed at 9PM.

Jim Palmer Jockey underwear model marketing video production
Jim Palmer Jockey underwear model marketing video production

Here are a few clips:

Joe Liberatore directing Video Production
Let’s Talk
author avatar
midland
See Full Bio