Branded video stories have become an effective way for B2B marketers to reach potential customers and engage them on a more emotional level, something traditionally difficult in this space that is very transactional. Branded video stories can focus on a company’s people, culture or history and are effective for several reasons:
- Engage viewers emotionally: Branded video stories can engage viewers emotionally by telling a compelling story that connects with them on a personal level.
- Build brand awareness and recognition: Branded video stories can help build brand awareness and recognition by creating a strong connection between the brand and the story being told.
- Differentiate the brand: Branded video stories can differentiate the brand from its competitors by highlighting its unique values, mission, or personality.
- Shareable: Branded video stories are often shareable on social media, which can help increase their reach and engagement.
- Memorable: Branded video stories are often more memorable than traditional ads because they use storytelling techniques to create a more engaging and memorable experience for viewers.
- Showcase products or services: Branded video stories can showcase products or services in a more subtle and organic way than traditional ads, by integrating them into the story being told.
Overall, branded video stories can be an effective way to engage viewers emotionally, build brand awareness and recognition, differentiate the brand, create shareable content, be more memorable, and showcase products or services in a more organic way.