Commercial Video Production

Commercial video production isn’t just for TV anymore.  Aside from broadcast Television, ads or pre-rolls can be created for all OTT providers like Netflix, HBO Max or ESPN+ to name a few, as well as social media channels like YouTube, IG or TikTok and streaming services like YouTube TV, Sling or Hulu+.  Then there is the online viewing of local channels.  Regardless of any of these you are not buying national reach.

Regardless of the numerous digital channels available, creating engaging, targeted videos is the key to a successful ad campaign.  There are several factors that can make commercial advertisements effective:

  1. Attention-grabbing: Effective ads must grab viewers’ attention quickly and hold it long enough to convey the intended message. This can be done through catchy music, humor, unexpected imagery, or other creative techniques.
  2. Emotional appeal: Many effective ads use emotional appeal to connect with viewers on a personal level. This can involve using humor, nostalgia, fear, or other emotions to create a strong emotional response.
  3. Clear message: Effective ads must convey a clear message or call-to-action that is easy for viewers to understand and remember.
  4. Unique selling proposition: Effective ads often focus on a unique selling proposition (USP) that sets the product or service apart from its competitors.
  5. Brand recognition: Effective ads can help build brand recognition by using consistent branding elements, such as logos, colors, and slogans, that are easily recognizable and memorable.
  6. Targeted audience: Effective ads are designed with a specific target audience in mind and are tailored to their interests, needs, and preferences.
  7. Frequency: Effective ads are often aired or displayed repeatedly to increase brand awareness and recognition over time.

Overall, effective commercials use a combination of attention-grabbing techniques, emotional appeal, clear messaging, a unique selling proposition, brand recognition, targeted audience, and frequency to connect with viewers and achieve the desired marketing goals.

Good Scorce Foods Commercial Video


    Midland Video Productions Inc.
    1433 N Water Street
    Milwaukee, Wisconsin, 53202