Social Media Videos
Social media videos are powerful tools used to communicate your brand to your audience and drive engagement over multiple platforms. Facebook became mainstream about 2007, Instagram launched in 2010 and TikTok in 2016 and LinkedIn’s native video launched in 2017 – social media is still relatively young and businesses are still figuring out how best to leverage these channels. Here are reasons why social media isn’t just for kitten videos and funny fail videos anymore.
- Reach a wider audience: Social media videos can help companies reach a wider audience by leveraging the platforms’ large user base and high engagement rates.
- Increase brand awareness: Social media videos can increase brand awareness by showcasing the company’s products, services, or values in a way that resonates with viewers.
- Boost engagement: Social media videos can boost engagement with the company’s social media accounts by providing entertaining, informative, or shareable content that encourages viewers to like, comment, or share.
- Drive traffic to the company’s website: Social media videos can drive traffic to the company’s website by including links or calls-to-action that encourage viewers to learn more or make a purchase.
- Showcase products or services: Social media videos can showcase the company’s products or services in a more dynamic and engaging way than static images or text-based posts.
- Establish credibility: Social media videos can establish the company’s credibility and expertise by providing valuable information or insights that demonstrate the company’s knowledge and authority in its industry.
- Stay relevant: Social media videos can help companies stay relevant by keeping up with current trends, topics, or events that are important to their target audience.
Overall, social media videos can help companies increase their reach, boost engagement, drive traffic, showcase products or services, establish credibility, and stay relevant in their industry.